Theme architecture, Liquid sections and metafield-driven components that let retail teams launch campaigns without waiting on a developer. Built for big catalogues and sale-day traffic.
Open to freelance, contract and full-time rolesGeorge
AJ Raubenheimer: Building digital experiences.Engineering what's next.
I'm AJ Raubenheimer, a full-stack developer in George, South Africa. I lead Shopify Plus builds for PEP, Ackermans and Bounty Brands, and I've shipped commerce and custom software for more than 30 brands since 2015.
Trusted with the stores South Africa shops on
What I build
Seven years on Magento 1 and 2 for brands like Guess, Aldo, DStv, Ackermans and Faithful to Nature, including full Magento 1 to 2 migrations.
When a store isn't the answer: custom PHP and Laravel platforms, React and Node.js products, and the APIs that connect them.
Selected work
National retailers, global fashion brands and the platforms behind them.
The stack
Every tile is a tool I ship with, shown doing its job.
Shopify & Shopify Plus
Enterprise storefronts, checkout work and app integrations.
Shopify PlusShopify
Liquid
Sections, blocks and metafields that merchandisers can run.
Liquid
Magento 1 & 2
Large builds, custom modules and full migrations.
Magento 2Magento 1
PHP & Laravel
Custom platforms and secure back ends.
PHPMySQLLaravelComposer
React & Next.js
Fast, component-driven front ends. This site included.
JavaScriptHTMLCSSReactNext.js
Node.js, GraphQL & APIs
Services and integrations that keep stores connected.
GraphQLNode.js
Git & Docker
Branch-based workflows and repeatable deployments.
GitDocker
WordPress
Company sites, content and the occasional 360° tour.
WordPress
How I work
Understand the store
How your team sells, merchandises and runs campaigns, before a line of code.
Build it right
Reusable sections and clean integrations that your team can run without me.
Ship without drama
Git-based workflows, staged releases and checks before anything goes live.
Look after it
Performance, accessibility and new features once real customers arrive.
Ten years in one line
Full experienceGot a store to build or a platform to fix?
Tell me about it. Freelance, contract or a role on your team.
It’s in George, South Africa