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Full-stack developer · George, South Africa

Hi, I’m AJ.

Full-stack developer shipping for retail since 2015. Today I lead Shopify Plus builds for national retailers. Before that came years of enterprise Magento, custom PHP platforms, and React and Node.js products.

A developer with a designer’s start

I started in graphic design and multimedia, moved into frontend work on enterprise Magento stores, and grew into full-stack and lead roles. These days I lead Shopify Plus builds for national retailers: theme architecture, integrations and the performance work that keeps high-traffic stores converting. I still build custom PHP, React and Node.js software when a store isn’t the answer.

  • Education

    Graphic Design & MultimediaCenturion Academic · 2012–2013High School DiplomaHigh School Eldoraigne · 2007–2011

  • Certified

    Backend Magento Developer Certificate

  • Languages

    English · Afrikaans

11 years, 7 teams

  1. Dec 2023 – Present

    E-Complete

    Senior Shopify Developer

    Lead Shopify developer across Shopify Plus and Shopify Advanced stores for enterprise retail clients.

    • Architected and customised Shopify themes with Liquid, JavaScript, HTML and CSS
    • Built reusable sections, blocks and metafield-driven components for large catalogues and multi-brand setups
    • Implemented advanced app integrations, custom scripts and third-party APIs
    • Optimised performance, accessibility and checkout flows for conversion and scale
    • Ongoing optimisation, feature development and support for high-traffic live stores

  2. Dec 2022 – Nov 2023

    Squid Art

    Senior PHP Developer

    Built custom PHP applications and bespoke internal systems.

    • Designed scalable, secure back-end solutions tailored to client business needs
    • Translated business requirements into custom-built software with stakeholders
    • Maintained and enhanced legacy PHP systems

  3. Aug 2022 – Nov 2022

    Musan Trading

    Head of IT & Developer

    Head of IT for the main office, two retail outlets and a warehouse, plus the company websites.

    • Built and maintained the company websites on WordPress
    • Created 360° virtual site walkthroughs and drone video content
    • Oversaw infrastructure, hardware and internal IT systems

  4. Feb 2021 – Jul 2022

    Vectra

    Magento Developer

    Main frontend developer on Magento 2 projects.

    • Delivered large-scale eCommerce builds and enhancements on Magento 2

  5. Dec 2019 – Jan 2021

    Monetise

    Magento Developer

    Magento 1 and Magento 2 projects, migrations, sysadmin and deployments.

    • Led multiple Magento 1 → Magento 2 migrations
    • Handled sysadmin and deployment-related tasks

  6. Aug 2017 – Nov 2019

    Silvertree

    Full Stack Developer

    Magento and full-stack development with React and Node.js, plus project management.

    • Built React and Node.js products alongside Magento stores
    • Took on project management responsibilities

  7. Jun 2015 – Aug 2017

    Fontera

    Frontend Developer

    Progressed from junior to senior Magento frontend developer.

    • Built, styled and maintained multiple enterprise Magento stores

What I bring to a build

Shopify Plus & Advanced architecture
Custom Liquid theme development
Enterprise eCommerce solutions
Performance optimisation & CRO
Large catalogue & multi-brand stores
App & API integrations
Magento 1 → 2 migrations
Git-based, CI-friendly workflows
Platform
Shopify PlusShopifyMagento 2Magento 1WordPress
Language
LiquidJavaScriptPHPHTMLCSSGraphQLMySQL
Framework
ReactNode.jsNext.jsLaravel
Tooling
GitDockerComposer

Got a store to build or a platform to fix?

Tell me about it. Freelance, contract or a role on your team.

Start a projectraubes.aj@gmail.com

It’s in George, South Africa